Ephemera
Fragrance House
Branding, Packaging,
Visual Merchandising
May 2025
Ephemera Fragrance House was my senior BFA thesis project from Pratt Institute. The project consisted of a series of branding, packaging, and construction of three window display concepts for a fragrance line inspired by Italo Calvino's Invisible Cities. Scent exists as a physically concocted essence of a fleeting moment. As such, I wanted the name of this brand to reflect the philosophical meditation of reality and memory described by the source text. I also created three custom scents for my brand, which I displayed and sampled at my thesis show.